75 % Control is an innovative technology to create furniture; it explores an experimental way to work with polyurethane foam in an industrial setting.
This 75 % Control rectangular stool was designed and produced by Dafi Reis Doron.
The stool is made by casting foam in an open mold with a wooden structure located inside.
As a result of its chemical reaction, the foam expands towards the structure and creates a top surface that is both amorphous, from the free rising of the foam, and accurate, from the precise positioning of the structure.
The wooden pattern is designed in a way that adds strength where it is connected to the legs, while creating a comfortable seat on top, quite similar to the way slats under a bed are constructed.
Instead of hiding the material beneath furniture fabric, as is customary, Doron created a process that transforms polyurethane into the star of the show with pleasingly tactile, decorative results. As the collection’s title suggests, it is at once amorphous—from the free rise of the foam—and accurate—thanks to the precise location of the structure.
Dafi Reis-Doron is a graduate of industrial design from the Bezalel Academy with honors (Bachelor’s 2006) and the Royal College of Art (Masters 2012) in design product.
Dafi has worked for several years in Keter, one of the world’s leading manufacturers of plastic products. She began as part of the prestigious D-vision program, and later became a development manager in the Keter Home section. With Keter she created many products that are still within the Argos, B&Q and Walmart range of merchandise.
Upon her graduation from the RCA, Dafi set up her own studio which provides industrial design services for clients and initiates independent, experimental design projects. Dafi’s independent work is showcased in galleries and exhibitions around the world, such as the Mint and Aram galleries in London,Ventura Lambrate in Milan and Pamono website in Berlin.
Dafi’s industrial clients benefit from her innovative approach as it revitalizes their production with new ideas and processes. In her own design lab, Dafi uses her knowledge and experience in industry to create original objects that challenge common industrial manufacturing processes, materials and morphologies.
2017: Salone del mobile, White Young Innovation by Giulio Cappellini, Milan, Italy
2016: Salone del mobile, Form & Seek, Milan, Italy / Aram Gallery, prototypes & experiments VIII, London UK
2015: Hagit Bornstein collection, open house, TLV, Israel / Matter of Stuff, Hospital club, London, UK / Keren Bar-Gil Winter Salon at the Corten House, Savion, Israel / Keren Bar-Gil & Naturally Shoplifters, TLV, Israel
2014: Fresh Paint, contemporary Art & Design Fair, TLV, Israel / London design festival, Design Junction, London, UK / John Lewis 150 years anniversary exhibition, London, UK / Salone del Mobile, selected graduate from the RCA, Milan, Italy / Heals: "Craft Market", WORKS collective, London, UK
2013: London design festival, WORKs collective, London / Salone del Mobile, "WORKs - Royal College of Art Graduates", Milan / IMM, Cologne, Germany
2012: Dutch design week: RCA collective, Eindhoven, Netherlands / London design week: Mint Gallery, London,UK / Graduate Show RCA, London, UK
2011: London design week: Last Supper, London, UK / London design week: Anatomy of Fendi, London, UK / DMY: Copy kitchen, Berlin, Germany / Work in Progress Show: Royal College of Art, London, UK
2010: Design in Israel 3, Tel Aviv, Israel / Ambiente: Messe, Frankfort, Germany
2009: 100 years of Bezalel: Orangerie Du Senate, Paris, France / Catalog Gallery: Made in Israel, Tel Aviv, Israel / Ambiente: Messe, Frankfort, Germany
2008: Salone del mobile: “out table”, Milan , Italy
2006: Ot Haitzuv, Tel Aviv, Israel / Designer of the future: selected graduate, Tel Aviv, Israel
2005: Design in Israel, Jerusalem, Israel
- Traditional craftsmanship
- Cultural heritage
- Good design
- Oak wood and faux suede (AQUA GREY / BLONDISH)
- Oak wood and Jacquard cotton (WHITE / BLONSIDH)
- Locally sources mateirals
- Sustainable low-waste production techniques
- Made to Order
- Made by Hand
- Open Edition
- Materials Wood, Ash
- Color Brown, white
- Width 15.7 inch, Depth 21.3 inch, Height 16.5 inch, Seat Height 16.5 inch
- Delivery time: 2-12 weeks